Volkswagen Canada Unlimited Parts Warranty 2018-19

Volkswagen Canada Unlimited Parts Warranty campaign, the approach used was to mix real car parts with kids toys that have a similar shape and functionality.

Concept #1: Children gears
Concept #2: Floatie Wheel
Concept #2: Floatie Wheel
Credits:

Agency: DDB Canada
Associate Creative Director: Bia Breves
Art Director: Tadeu Toussaint
Copywriter: Alex Ieletzky
CGI: Brad Pickard


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